Rossella Jardini keeps Moschino fun
A bunch of young assistants and a commitment to the label's founding ideals help Rossella Jardini keep Moschino fun, writes Jing Zhang
Cancelling the traditional slot at men's fashion week in Milan, Moschino creative director Rossella Jardini instead debuted her spring-summer 2014 men's collection in Shanghai, during her first visit to the mainland.
The show also marked the 30th anniversary of the label. "This is a way to celebrate," says Jardini, who is wearing sleek cat-eye framed glasses, and a considerable amount of colourful bling, while holding court at a Hong Kong hotel.
Some men design things that are strange and extreme, things that no woman would wear
"But we also wanted to bring the full experience of the brand to China for the first time, with menswear, womenswear, and the archives," she adds.
The mega show used Asian talent, including mainland supermodels Du Juan and Emma Pei, who wore Moschino's Resort collection and a special selection of archive pieces. Male model Zhao Lei opened the men's line-up.
With all the bold signature monochrome, and copious amounts of gold, red and florals in fun girly silhouettes, audiences were left wondering why it has taken this long for Moschino, and Jardini, to come to China.
"The show was always going to be different, and longer. It's not like in Milan, where you just watch for 10 minutes and then run off to see another show," she says of the event in Shanghai, where a fourth Moschino store had just opened.