Pye make first-class pyjamas for Cathay Pacific

Dee Poon is flying high. The managing director and chief brand officer of local shirt label Pye is celebrating her latest coup: becoming the official designer of Cathay Pacific's First Class Sleep Suit, which launched last month.

"Cathay Pacific is, in many ways, Hong Kong's face to the world. I talk about Pye harnessing the interesting or positive things happening here, and this is a good way to share our message," says Poon, who beat six other designers to secure the contract.

Poon launched Pye in 2012 with the mission to create Asia's first men's shirting specialist.

Since then, the brand has opened five boutiques in Greater China, and has become a favourite with stylish men who appreciate the quality organic cotton sourced from Xinjiang.

Pye also has an integrated operation, and this came in handy with this project.

"Initially, I looked at every pair of pyjamas out there. It's not uncommon for a cotton house to do pyjamas, so we even developed the fabric. It looks elegant, but it's also soft and comfortable," Poon says.

Style was just as important as comfort. The pyjama top has a double-sided collar based on the Zhongshan Zhuang mandarin collar popularised by Sun Yat-sen. It can be worn up for a more traditional look, or down in a classic Western pyjama style - something Poon says gives an "East-meets-West twist".