"The idea of the spring 2014 collaboration between Mary Quant and Lacoste emerged when I was planning for Lacoste's 80th anniversary. Somehow, I remembered it was Mary Quant's 80th birthday this month.
I saw an opportunity to unite these two icons, and I took it. For me, René Lacoste changed the aesthetic language of sport with one revolutionary product, the polo, while Mary Quant realigned fashion and society with the mini-skirt. The language they both used in the early days was about 'freedom of movement'.
I was based in Tokyo, and I worked with a very talented team to devise a way to bring these two iconic names together.
The launch starts in early spring and can be found at Colette in Paris, Mary Quant in London and a few select stores in Asia. There's a rumour there will be a pop-up store and party in Tokyo.
Prior to Lacoste, for a little over a decade my life was all about sports apparel and casual renditions for the brand fan.