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LifestyleFashion & Beauty

Anything goes as Milan Fashion Week opens in breathtaking style

From beehives and go-go boots to the golden arches and fur figurines, Milan Fashion Week spans the gamut from the sublime to the ridiculous, writes Jing Zhang

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Prada
Jing Zhang

Milan Fashion Week kicked off to the most varied of starts. From masculine twists on traditional fabrics and a generous yet rather radical use of furs, to the downright camp and ridiculous - these first two days seemed to have it all.

Moschino
Moschino

Who'd have thought I'd be listening to a female orgasm soundtrack while looking at a Moschino outfit featuring SpongeBob SquarePants? Breathing wacky new life into the Italian brand was Jeremy Scott. His much awaited debut at Moschino was enlivened with, shall we say, uplifting music as well as the yellow cartoon character adorning camp voluminous outfits. This was just one chapter in Scott's youthful overture. Then there was the Moschino logo twisted to look like the McDonald's golden arches and lots of tongue-in-cheek high-street branding. Shapes and silhouettes mostly followed standard Moschino archives, with short and sexy skirt suits, nods to the '90s and voluminous finale gowns bearing tacky supermarket prints and garish fast food wrappings. It was a thoroughly entertaining debut, even if Katy Perry kept audiences waiting 50 minutes (she was booed by photographers upon arrival). No doubt the ironic outfits will make great headway in young and edgy fashion editorials, but how many will find their way into real wardrobes?

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Gucci
Gucci
Not quite sex on legs but certainly sassy, Frida Giannini at Gucci kicked off Milan Fashion Week last week with a healthy dose of '60s glamour as models wore cat-eye flicks and little beehives. The hero pieces for autumn-winter 2014 were, of course, those fluffy, chubby coats in delicious pastels that had editors immediately instagramming. But these were worn over understated, slimming sleek lines on A-line leather skirts, shirts and dresses that were buttery to the touch. Mod-style, knee-high go-go boots topped the look off, our favourites being those in stunning yellow and pink snakeskin, which we see becoming a bit of sensation with the fashion set.
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