"I have always loved fashion but never thought I would work in the industry. Growing up in a small town in Spain, I wasn't aware that you could make a career out of shopping and styling, but looking back I can see that there was an innate interest there. I was forever borrowing my sister's clothes and creating and customising my outfits.
Throughout my childhood and teens, I would style my friends and family, and when I moved to England at 21, I ended up working in a second-hand designer clothing store. It was the perfect training ground, and I loved speaking to the clients, discovering what made them tick and encouraging them to try something new.
I joined Net-a-Porter in 2004; the digital world was so different then. The concept of buying anything on the internet was still relatively new, let alone the idea of purchasing designer fashion online. For me, stepping into this unknown world was an enormous part of the appeal. Now, of course, online shopping is a familiar activity for most of us. The positive thing is that the customer has more choice than ever.
My job entails meeting our most loyal clients, who are based all over the world. I conduct one-on-one appointments with them or I travel to New York, London, Milan and Paris with them for the shows. I manage teams based in London, New York and Hong Kong.
The best part for me is meeting our customers. They are super stylish and love fashion. They lead phenomenally busy lives as they juggle family, work or extensive travel commitments. Often we get crazy requests, but we do whatever it takes to get them done. Once we had a client in Hong Kong who urgently needed a dress for an important event. The dress was in London so one of the team hopped on a plane and took it to Hong Kong for her.