Italian label Valextra keeps it simple
Subtle and sophisticated handcrafted leather accessories are quietly turning heads in Asia
There is neither an emblematic logo nor an interlocking alphabet in sight. There isn't a signature colour or motif that gives it away, or a shimmering clasp or lock that draws the eye. Yet the white leather suitcase has an aura of quiet distinction known to a few who immediately recognise its patented leather and fine piping and think, "Ah, it's a Valextra."
In an oversaturated designer market, the cacophony of luxury brands may be well orchestrated, yet here's a 77-year-old Milanese brand (founded in 1937 by Giovanni Fontana in Milan's Piazza San Babila) that connoisseurs quietly admire. Those in the know are familiar with signature pieces such as Valextra's two-gusset briefcase or Bifold card case with money clip, or the Brera messenger bag in its effortless simplicity and sophistication. Carried by actress Grace Kelly and Jackie Kennedy Onassis in the past and sported by Jennifer Aniston and Katie Holmes today, these accessories have always flown under the fashion radar.
"Well, there are a few emblems in our bag that make it distinctive, even though it is subtle," says Alessandra Bettari, the brand's newly appointed chief executive officer.
Accompanying her is Marco Scarpella, the youngest member of the board from the Carminati family, who own a large share of the company.
He echoes Bettari's claims. "We just carry our heritage that has been honed since the 1940s."
