Model Kendall Jenner is new face of Calvin Klein Jeans
American former star of Keeping Up With The Kardashians follows in footsteps of Kate Moss and Lara Stone at the label
If you think the Kardashian clan have way too much media exposure already, then Kendall Jenner's appointment as Calvin Klein's new poster girl might just send you over the edge.
Following hot on the heels of Justin Bieber, who modelled Calvin Klein underwear, the pretty brunette is the next big young star with a huge social media following to be courted by the American label.
“Modelling for Calvin Klein Jeans is really a dream come true,” said Jenner in a statement. “I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels."
Jenner is currently the face of the limited edition Calvin Klein Jeans #mycalvins Denim Series - a line inspired by fashion's crossover with athletic and urban streetwear, whic goes on sale worldwide on April 15.
With the new appointment it will be interesting to see how far her career can go. Jenner certainly looks the part, but as a classically pretty girl, whatever "edge" she's lacking on the high-fashion runway she is making up for in the social media stakes. Brands are lining up to capitalise on her "it" status, and Calvin Klein - a label particularly obsessed with tapping the modern zeitgeist - has tapped her in a great career moment.
The teenage model and reality star has shot to high-fashion stardom since her catwalk debut several seasons ago, having modelled for the likes of Givenchy and Chanel and landed several influential magazine covers. She looks pretty slick in her current Calvin Klein campaign alongside male model Simon Nessman, which was shot in New York.
Jenner, who is following in the footsteps of supermodels Kate Moss and Lara Stone, said she was "honoured" to be part of the Calvin Klein legacy.