Audiences flock in as Avengers: Age of Ultron breaks Hong Kong box office record

Marvel latest superhero outing a big hit in the city

PUBLISHED : Friday, 24 April, 2015, 4:27pm
UPDATED : Friday, 24 April, 2015, 4:28pm

Comic-book heroes again wreaked havoc at Hong Kong cinemas yesterday, as the new action adventure film Avengers: Age of Ultron kicked off the summer movie season and broke the single-day opening record for local box offices.

According to figures provided by Hong Kong Box Office, the movie sequel pulled in a remarkable HK$9,611,044 as 83,389 fans flocked to catch the latest action of Marvel’s superhero all-stars.

The title released here a week before its North American opening, on May 1, and nearly three weeks ahead of its mainland Chinese release, currently set for May 12.

As the only general-release title to open in Hong Kong cinemas on April 23, the film is showing in a variety of formats – including 2D, 3D, 4DX and IMAX – and sometimes at notably inflated prices.

Prior to Age of Ultron’s heroic feat, the opening record on a non-public holiday was held by Transformers: Age of Extinction, which earned HK$7,862,060 on June 26, 2014. The public-holiday record is held by The Amazing Spider-Man 2, which opened on May 1, 2014 and grossed HK$9,560,768.

Written and directed by Joss Whedon – who was also responsible for the Avengers’ first outing in 2012 – Age of Ultron sees the likes of Ironman, Captain America and Thor reassemble to tackle metallic creatures led by an artificial intelligence intent on wiping out mankind.

In an early review for the Post’s 48 Hours magazine, the movie was lauded for its “high-octane fight sequences that involve all manner of flying robots and massive metallic monsters and entire cities breaking in half and crumbling into dust, Pompeii-style”.

Age of Ultron is the second last title among Marvel Studios’ so-called Phase Two movies, the last of which, Ant-Man, is set to open in Hong Kong on July 30.

Two more films, Avengers: Infinity War Part I and Part II, are scheduled for release respectively in 2018 and 2019. They will be directed by Anthony Russo and Joe Russo, who’re also at the helm of Captain America: The Winter Soldier (2014) and Captain America: Civil War (2016).