Vegemite with chocolate? Cadbury creates a new taste sensation

Cadbury has created a new taste sensation by combining its well-loved milk chocolate with an unusual flavour - Australia’s famous, sharply-savoury spread Vegemite - the confectionery-maker  said on Friday.

Cadbury Australia said the new product was “surprisingly delicious” and one of four new flavour combinations to hit the shelves in coming weeks -- along with pretzel and peanut, salted caramel, and golden toffee.

The company said it believed the new Dairy Milk bar, which combines chocolate and smooth flowing caramel with Vegemite, a paste based on yeast extract, would give Australians “something new and unexpected”.

“We’re sure it will stimulate Australians’ flavour curiosity so we encourage everyone to give the block a try while they can,” it said in a statement on the products, which will be only be available for a limited time.

Confirmation of rumours about the Vegemite chocolate sparked a mixed response on Twitter, with some excitedly asking: “Why has it taken so long?”