First impressions of global chain Le Pain Quotidien’s debut Hong Kong venture
Newly opened in Wan Chai, this Belgian outlet – serving healthy food with a few indulgences – is already buzzing

Le Pain Quotidien, or “daily bread”, which has more than 230 outlets in 18 countries, finally has a branch in Hong Kong, thanks to Dining Concepts. Located in the new The Avenue development in Wan Chai which includes luxury flats and shopping area, the Belgian shop will be in direct competition with Gerard Dubois’ Passion, which is across the street.

We came a few days after it opened, and the place was already buzzing. The staff are friendly, but as it’s still so new, service can be a bit slow.

The buffalo mozzarella was thinly sliced and tasted very fresh, but the prosciutto didn’t have much flavour. Avocado toast (HK$88) tries to justify its price with a gourmet-sounding citrus cumin salt, and by using organic rye bread and a sprinkling of organic chia seedsbut one could easily make this at home.


