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Grape & Grain | Rothschild takes Chilean wine to a new level as overseas sales grow

Chile’s exports to the US and China are increasing year on year and producers such as Rothschild and Concha Y Toro are expanding to meet the demand

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Concha Y Toro’s vineyard in Colchagua Valley, Chile. Photo: Corbis

We’re driving through newly planted vines about 250 kilometres to the south of Santiago in the valley of Maule. The off-road vehicle is easily taking the dirt and stone-filled slopes, but it’s disconcerting to be hanging off the back. Around us are about 162 hectares of the Vina Villavicencio vineyard, the latest Rothschild venture in the country.

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The Rothschilds bought this vineyard in 2013, their third Chilean project, which began with a 1997 venture between Baroness Philippine de Rothschild and the Guilisasti/Larrain-Vial family of Concha Y Toro.

Baroness Philippine de Rothschild (centre) with the mayor of Bordeaux (right) and French minister of agriculture Bruno Le Maire (second right) . Photo: AFP
Baroness Philippine de Rothschild (centre) with the mayor of Bordeaux (right) and French minister of agriculture Bruno Le Maire (second right) . Photo: AFP
Baroness Philippine launched a premium wine called Almaviva, as did her father Baron Philippe de Rothschild with Opus One in Napa (in a joint venture with Robert Mondavi).
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“This was really the first time that a high profile wine was launched from Chile and aimed squarely at the international market,” Felipe Larrain Vial, CEO of Almaviva, says over a vertical tasting of the wines a few days before the visit to Maule. “Today it is sold 90 per cent through wine merchants in Bordeaux.”

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