Michelin announces first China restaurant guide, covering Shanghai
French publishers won over by ‘the richness and quality of Shanghai’s culinary scene’; guide to be published later this year
Michelin is expanding its sights to mainland China, with its first restaurant guide to be launched in Shanghai in the second half of this year.
The Michelin Guide Shanghai 2017 will be the 28th edition of the international Michelin guides, following the announcement of editions covering Singapore and Seoul, and will be published towards the end of this year.
“Here in China, mobility is developing at a great pace every day and shows great potential. We are eager to see the Michelin guide bringing Chinese consumers more exciting and joyful experiences when they travel,” said Bruno de Feraudy, president of Michelin China.
“The arrival of the Michelin guide is also good news for Shanghai since it will help promote the local economy and tourism.”
Michael Ellis, international director of the Michelin guides, believes publishing a guide to Shanghai will reflect the city’s culinary history as well as its ever evolving dining scene.
