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Bloomberg

It has always been tough trying to make a reservation at Bangkok's inventive Indian restaurant, Gaggan. But now, after the restaurant’s third straight win in the closely watched Asia’s 50 Best awards, the wait can easily stretch to four months.
A four-person team has been hired just to manage the roughly 500 booking requests that come in every day. And a Michelin star could be just over the horizon.
Chef Gaggan Anand’s response? Shut it down.
“Every restaurant has a 10-year life,” he says. “After that, it becomes a brand.”
The plan to close his eponymous Gaggan in 2020 is highly unusual at a time when celebrity chefs are more likely to go the direction of Gordon Ramsay and Wolfgang Puck, and try to spin their success into global food empires.

Not only that, Gaggan is also a safe bet to land a spot on the first Michelin Guide for Bangkok due in December. Using molecular gastronomy tools, such as liquid nitrogen, Anand has redefined what traditional Indian food looks like while preserving authentic flavours and tastes.
Still, Anand believes in an expiration date. He compared himself to a champagne bottle that, once opened, would eventually fizz out.
Don’t judge Bangkok with French standards … We are not Le Gaggan. We are not French. We are Asians.
Chef Gaggan Anand
He is taking a cue from his mentors at the award-winning El Bulli, which closed in 2011 when it was still immensely popular and charging €US$279 per meal. The Spanish restaurant had won the overall World’s 50 Best title five times and was a prime example of the star-making power of the list. The ranking began as a publicity stunt and has grown into an event akin to the Oscars of the food world. Gaggan came in at No. 7 on this year’s global list. 
Anand, 39, was born in Kolkata and cooked his first dish at age seven: a packet of instant noodles. He recalls crying in frustration because the finished product looked nothing like the artistically garnished photo on the packet.
His plating skills have vastly improved since then.
Anand interned at El Bulli in 2010 before opening his eponymous restaurant later that year in December. It was at the Spanish restaurant that he learned to experiment with food.
These days, Anand spends the majority of his time in his research and development kitchen.
One of his most complex dishes is a coin-sized eggplant cookie. Fresh eggplant is charred, skinned, cooled, freeze-dried, ground and moulded into a powdered compress with curry oil and Indian spices. He then sandwiches two together with a layer of onion chutney jam between them. The whole process takes four days.
Gaggan wins top spot (again) on Asia’s 50 Best Restaurants list
Diners are handed a 25 course tasting menu with zero words—just emojis. The menu is a way to transcend language barriers, he said. (Once all the courses have been served and the meal is complete, diners get a menu with words to let them know what they’ve just consumed.) In true Indian fashion, 23 of the dishes are eaten by hand.

Even on nights when he is not in the restaurant, Anand runs a tight ship. He trawls social media and sends screenshots of unsatisfactorily prepared dishes to his chefs with feedback and criticism.
“Whichever part of the world I’m in, I can actually see how my food is and whether people are liking it,” he says.
Anand says he is not concerned about winning another culinary trophy, a Michelin star. “Don’t judge Bangkok with French standards,” he says. “Please. We are not Le Gaggan. We are not French. We are Asians.”
He is certainly focusing on Asia. Up next, Anand wants to move to Japan and open several new restaurants, drawing on Buddhist principles to challenge himself to avoid boredom and burnout.
With partner Takeshi Fukuyama of La Maison de La Nature Goh, Anand plans to open a tiny restaurant – called GohGan – that will be open for just 20 days a month. He wants to keep prices down to 15,000 yen (US$135, HK$1,050) per person.
That would bring in only a quarter of Gaggan’s revenue. For cash flow, he will rely on investments in other restaurants in Bangkok. These include Suhring, which serves up modern German cuisine; Gaa, a European-Asian fusion restaurant that uses all local produce; and his own steakhouse, Meatlicious, which is just down the street from Gaggan in the Thai capital.
Gaggan Anand’s progressive Indian cuisine is inspired by prog rock
Over the next few years, he also expects to open two additional restaurants: Raa and Sol. Raa will be a Japanese-Indian izakaya, or gastropub. And in 2019, Sol, a bakery and dessert restaurant led by Gaggan’s longtime pastry chef Solanki Roy, will be built.
“I will get my daily bread from all the other restaurants,” he says. “Then, financially, I’m free.”
Coming full circle from the first dish he ever cooked, Anand still loves indulging in noodles, his favoruite food. But you won’t find them on his menu. He isn’t confident about his own noodle-cooking skills just yet.
“It’s tough,” he says. “It’s not an easy job to challenge people who can cook amazing noodles.”
The one thing you will never see him eat or cook in his restaurant? Broccoli. Much like his one-year-old daughter, he just hates how it tastes.
 


Gaggan: Asia’s best restaurant to close down as chef Gaggan Anand sets sights on Japan

For a third consecutive year, chef Gaggan Anand received the dual awards for The Best Restaurant in Asia and The Best Restaurant in Thailand in the Asia’s 50 Best awards.

Gaggan dish

This handout image shows Chef Gaggan Anand from Gaggan Restaurant in Bangkok. [04SEPTEMBER2014 TABLETALK 48HRS]

Lifestyle

Food & Drink

A Michelin star may be on the cards for Bangkok's inventive Indian restaurant, Gaggan, but chef Anand has flagged he will be closing the doors on his eponymous creation in 2020
