The original White Rabbit wrapper became an iconic symbol in China. Photo: Guan Sheng Yuan Food Group

How China’s iconic White Rabbit sweets went from a Shanghai favourite to being known the world over

After first appearing in the 1940s, the candy’s iconic branding and edible rice paper wrapping gave it a special place in China’s collective memory and history. They are now exported to more than 40 countries worldwide

Topic |   Stories behind top Asian brands

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The original White Rabbit wrapper became an iconic symbol in China. Photo: Guan Sheng Yuan Food Group
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