Red Bull sold 6.3 billion cans worldwide in 171 countries last year. It is the world’s biggest-selling energy drink and dominates numerous markets, includes a 43 per cent market share in the US.
The Red Bull story: how world’s top energy drink began in Thailand, but it took an Austrian to make it a global phenomenon
Synonymous the world over with high-octane extreme sports, Red Bull has its roots in quite different surroundings in rural Thailand, with some early customers even believing it contained natural aphrodisiacs from bull testicles
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Stories behind top Asian brands
Red Bull sold 6.3 billion cans worldwide in 171 countries last year. It is the world’s biggest-selling energy drink and dominates numerous markets, includes a 43 per cent market share in the US.