Vegan meat-free burgers are among a range of increasingly sophisticated alternative protein options proving popular with consumers. Photo: Alamy

Meat substitutes and alternative proteins a tasty prospect for investors

  • Dozens of alternative protein companies were launched last year alone, with many attracting big investors
  • ‘For every company that’s looking for money, there are two or three investors. I’ve never seen that in Silicon Valley,’ says an industry figure
Topic |   Food and Drinks

TOP PICKS

Vegan meat-free burgers are among a range of increasingly sophisticated alternative protein options proving popular with consumers. Photo: Alamy
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A burger made entirely from plants at Impossible Foods.

Vegan pork in Hong Kong, impossible burgers in Singapore: how investors grew fat on Asia’s fad for mock meat

  • Burgers that bleed beet juice, chicken strips with no chicken: a multibillion-dollar industry wants Asia’s meat-eaters to embrace plant-based alternatives
  • Fears for health and the environment are fuelling the trend, but chew on this: why eat mock meat when the real thing is half the price – and twice as tasty?
Topic |   Food and Drinks

TOP PICKS

A burger made entirely from plants at Impossible Foods.
READ FULL ARTICLE