Asahi Super Dry became the bestselling beer in Japan in 1997. Photo: Shutterstock

Story of Asahi: how Japan’s favourite beer survived two world wars to become a household name

  • Asahi has survived brand and flavour changes, world wars and competition from rivals to maintain the crown of Japan’s top beer manufacturer
  • Established in 1889, the company’s most successful selling beer is Asahi Super Dry
Topic |   Stories behind top Asian brands

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Asahi Super Dry became the bestselling beer in Japan in 1997. Photo: Shutterstock
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Julian Ryall

Julian Ryall

Julian Ryall never expected to still be in Japan 24 years after he first arrived, but he quickly realised its advantages over his native London. He lives in Yokohama with his wife and children and writes for publications around the world.