Asahi Super Dry became the bestselling beer in Japan in 1997. Photo: Shutterstock

Story of Asahi: how Japan’s favourite beer survived two world wars to become a household name

  • Asahi has survived brand and flavour changes, world wars and competition from rivals to maintain the crown of Japan’s top beer manufacturer
  • Established in 1889, the company’s most successful selling beer is Asahi Super Dry
Topic |   Stories behind top Asian brands

TOP PICKS

Asahi Super Dry became the bestselling beer in Japan in 1997. Photo: Shutterstock
READ FULL ARTICLE