Calbee started life as a confectionery company set up to feed Hiroshima’s starving citizens in the years after the atomic bomb attack on the Japanese city. Photo: Antony Dickson

Calbee: how snack foods company in post-nuclear Hiroshima became a global giant

  • After Japanese city was destroyed by an atomic bomb, malnutrition was rife and Takashi Matsuo wanted to help feed his fellow citizens
  • He named Calbee after the calcium and B1 in its first prawn crackers– things the starving citizens were lacking – and took them to the US
Topic |   Stories behind top Asian brands

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Calbee started life as a confectionery company set up to feed Hiroshima’s starving citizens in the years after the atomic bomb attack on the Japanese city. Photo: Antony Dickson
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