A still from the animated ad for Liquid Death water, which has the tagline ‘murder your thirst’.

Three bottled water trends to rival Liquid Death campaign that vows to ‘murder your thirst’

  • Former Netflix creative director’s US$2 million start-up sells canned drinking water called Liquid Death, which sells on Amazon for US$1.83 a can
  • Other brands have used gimmicks like ‘raw water’ that was good for the body, and ‘off-the-grid’ alternatives to tap water, as their selling points
Topic |   Food and Drinks

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A still from the animated ad for Liquid Death water, which has the tagline ‘murder your thirst’.
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Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy

Oat milk producer targets China and its growing taste for dairy – ‘the future is here in Asia’

  • Despite 85 per cent of Chinese people being lactose intolerant, the population is being encouraged to drink and eat more dairy products
  • Swedish oat milk brand Oatly has opened an office in Shanghai and deployed a new Chinese character for ‘vegan milk’ to win over milk drinkers to its product
Topic |   Health and wellness

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Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy
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