Philippine franchise Jollibee has become one of the world’s biggest fast food chains. Photo: Jansen Romero

The Jollibee story: how a Philippine fast food franchise took on the world

  • Philippine brand Jollibee has grown from two outlets in Manila in the 1970s to more than 1,300 restaurants in its home country and overseas
  • The chain adapts its menus for different cultures, but its Chickenjoy fried chicken is a favourite everywhere
Topic |   Stories behind top Asian brands

TOP PICKS

Philippine franchise Jollibee has become one of the world’s biggest fast food chains. Photo: Jansen Romero
READ FULL ARTICLE