Philippine franchise Jollibee has become one of the world’s biggest fast food chains. Photo: Jansen Romero

The Jollibee story: how a Philippine fast food franchise took on the world

  • Philippine brand Jollibee has grown from two outlets in Manila in the 1970s to more than 1,300 restaurants in its home country and overseas
  • The chain adapts its menus for different cultures, but its Chickenjoy fried chicken is a favourite everywhere
Topic |   Stories behind top Asian brands

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Philippine franchise Jollibee has become one of the world’s biggest fast food chains. Photo: Jansen Romero
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Richard Lord

Richard Lord

Richard is a Hong Kong-based freelance journalist who writes about a broad range of subjects, but with a focus on the arts and culture. He has been an editor at the Wall Street Journal, editorial director of Haymarket Publishing Asia and the editor of a weekly business magazine in his native UK. A graduate of Oxford University, he is also the author of a successful business book and a former stand-up comedian, the latter of which he wasn’t very good at.