A selection of products made from matcha at a tea shop in Fujieda, Shizuoka prefecture, Japan. Producers of traditional Japanese green tea are turning to matcha to capitalise on a craze for it at home and abroad. Photo: AFP

How matcha gelato, cake and coffee could save Japan’s tea industry – and farmers of green tea leaves

  • Demand for matcha is growing as customers worldwide can’t get enough of products made from the powdered green tea
  • Japanese farmers are catching on, jumping on the bandwagon to grow matcha leaves as domestic consumption of green tea leaves drops
Topic |   Food and Drinks

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A selection of products made from matcha at a tea shop in Fujieda, Shizuoka prefecture, Japan. Producers of traditional Japanese green tea are turning to matcha to capitalise on a craze for it at home and abroad. Photo: AFP
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