A selection of products made from matcha at a tea shop in Fujieda, Shizuoka prefecture, Japan. Producers of traditional Japanese green tea are turning to matcha to capitalise on a craze for it at home and abroad. Photo: AFP
How matcha gelato, cake and coffee could save Japan’s tea industry – and farmers of green tea leaves
- Demand for matcha is growing as customers worldwide can’t get enough of products made from the powdered green tea
- Japanese farmers are catching on, jumping on the bandwagon to grow matcha leaves as domestic consumption of green tea leaves drops
Topic |
Food and Drinks
A selection of products made from matcha at a tea shop in Fujieda, Shizuoka prefecture, Japan. Producers of traditional Japanese green tea are turning to matcha to capitalise on a craze for it at home and abroad. Photo: AFP