Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy

The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’

  • Loved from South Korea to The Philippines to Hawaii, Spam is eaten in 44 countries with 12.8 cans consumed every second, according to the company
  • Fried, baked, boiled or braised, the pork-based luncheon meat was first a hit in the US during the Great Depression and then in Asia after World War II
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Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy
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