Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: AlamySpam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy
Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy

The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’

  • Loved from South Korea to The Philippines to Hawaii, Spam is eaten in 44 countries with 12.8 cans consumed every second, according to the company
  • Fried, baked, boiled or braised, the pork-based luncheon meat was first a hit in the US during the Great Depression and then in Asia after World War II

Topic |   Eat Drink Asia Podcast
Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: AlamySpam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy
Spam was invented in 1937 in the small town of Austin, in the US state of Minnesota, but it wasn’t until World War II that sales boomed and it became a worldwide hit. Photo: Alamy
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