It might be a bit juvenile to laugh at the owner of French bakery being called a “celebrity master baker” but it also highlights the importance of getting your brand messaging right. Photo: Alamy
Andrew Sun
Opinion

Opinion

Mouthing Off by Andrew Sun

Clever food marketing sells, like uni or Boston roast. But ill-advised naming seems to come easy in the industry

  • Good marketing is essential in the food business – like how pork butt became Boston roast, whore’s eggs are now uni and Lochmuir salmon comes from fish farms
  • The same goes for restaurant names – think Hong Kong’s Ho Lee Fook – but lazy branding and unfortunate naming can do quite the opposite
It might be a bit juvenile to laugh at the owner of French bakery being called a “celebrity master baker” but it also highlights the importance of getting your brand messaging right. Photo: Alamy
READ FULL ARTICLE