Pocari Sweat is hard to miss in vending machines throughout Japan and elsewhere in its distinctive blue and white bottles and cans. By the 1990s, the rehydrating sports drink became the first Japanese non-alcoholic beverage with shipments topping US$1 billion. Photo: Shutterstock

Pocari Sweat: how the iconic sports drink, huge in Asia, became one of Japan’s most successful beverages

  • Despite English-speaking media mocking the name for years, Pocari Sweat has grown to become one of Asia’s most popular sports drinks
  • The drink is formulated to replenish the water and electrolytes that are lost through perspiration and contains a number of ion-heavy ingredients
Topic |   Stories behind top Asian brands

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Pocari Sweat is hard to miss in vending machines throughout Japan and elsewhere in its distinctive blue and white bottles and cans. By the 1990s, the rehydrating sports drink became the first Japanese non-alcoholic beverage with shipments topping US$1 billion. Photo: Shutterstock
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Julian Ryall

Julian Ryall

Julian Ryall never expected to still be in Japan 24 years after he first arrived, but he quickly realised its advantages over his native London. He lives in Yokohama with his wife and children and writes for publications around the world.