First beef, now pork: vegan sausages, launched at CES, to be served at Burger King alongside the Impossible Burger

Impossible’s burgers and beef made their debut at New York restaurant Momofuku Nishi in 2016

Developed by chefs in Hong Kong and Singapore, the Impossible Sausage will be available at fast-food chain Burger King

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Move over, beef – there’s a new vegan meat in town. Impossible Pork and Impossible Sausage is debuting at the Consumer Electronics Show in Las Vegas and will soon be available in select Burger Kings in the United States. Photo: David Becker/Getty Images/AFP

Published: 7:00pm, 7 Jan 2020Updated: 2:38pm, 8 Jan 2020

Impossible Foods, maker of the eponymous “bleeding” soy-based burger, is debuting two faux-meat products at the Consumer Electronics Show in Las Vegas: Impossible Pork and Impossible Sausage, ramping up the rivalry with Beyond Meat.

Impossible, based in Silicon Valley, plans to give away about 25,000 samples at the consumer electronics show this week, and its sausage will be rolled out starting in late January at 139 Burger King locations in five test markets.

Like its non-beef burger, the non-pork products use soy as the primary ingredient and contain “heme”, an iron-containing molecule that gives the products their meaty look and flavour and is made from a genetically modified yeast.

“Heme is the magic ingredient that drives all the meat flavour,” Laura Kliman, a senior flavour scientist at Impossible, said. “Obviously the flavour of pork is very different from beef – there’s less heme in pork. Heme is still the key driver, just different amounts of it.”

The non-pork products use soy as the primary ingredient and contain “heme”. Photo: AP