An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea. An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea.
An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea.

The story of Lotte: how a chewing gum maker in Japan became one of South Korea’s largest conglomerates

  • Formed by a Korean migrant in Tokyo in 1948 to produce chewing gum, Lotte today is a global retailing, hospitality and leisure conglomerate
  • Founder Shin Kyuk-ho was inspired after seeing US troops handing out gum to children; today its best known product is another gum, sugar-free Xylitol

Topic |   Stories behind top Asian brands
An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea. An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea.
An early advertisement for Lotte’s Juicy & Fresh gum on a billboard in Seoul, South Korea.
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