Sommeliers sample wine at the Ao Yun vineyards in China’s Yunnan province. Photo: Fred Dufour/AFP
Wine drinking in China evolves, with online parties, events and influencers pushing consumption at home, amid Covid-19 lockdowns
- Sales of wine have taken a hit from global closures of bars and restaurants to curb coronavirus, but online tastings and drinks parties help make up for that
- Online events and social media influencers have contributed to the growth of a new market for wine in China among young women who drink at home
Sommeliers sample wine at the Ao Yun vineyards in China’s Yunnan province. Photo: Fred Dufour/AFP