How AI can make a veggie burger taste meaty by suggesting flavour combinations human experts might not think of
- Vegetable proteins can mimic the texture of meat but have a fruity or beany aftertaste. Flavour scientists use AI to help give such products a meaty taste
- Artificial intelligence can mine a database of flavours – like ‘a piano with 5,000 keys’ – to suggest combinations that mimic the taste of, say, barbecued meat

Have a beef with beef? A burgeoning veggie burger industry is using artificial intelligence to propose alternatives.
Swiss group Firmenich, one of the world’s leading flavour manufacturers, says recreating the sensation of beef relies not only on flavour, texture and colour, but also on how it responds to cooking and the way it feels in the mouth.
“Finding a protein that resembles meat from a vegetable protein is highly complex,” says Emmanuel Butstraen, head of Firmenich’s flavours unit, at the company’s headquarters in Satigny outside Geneva.

Vegetable proteins can give off hints of green apples or pears, an aftertaste of beans, astringency or even a feeling of dryness, says Jerome Barra, the company’s innovation director. To mask these flavours or compensate for them with other tastes, the aromatics experts can call on a vast library of ingredients.