He made music videos for Snoop Dogg and Imagine Dragons, now he’s selling fair-trade coffee that does good from start to finish
- As he got older, Jordan Tomb wanted to do something that combined his entrepreneurial, artistic spirit with doing good. He ended up in coffee
- In addition to being certified organic and free trade, the coffee’s packaging is 100 per cent compostable and shipped in reusable or biodegradable containers
Jordan Tomb is a musician and visual artist who grew up wanting to make music videos. And for a while, that’s exactly what the native of the US state of Pennsylvania did at AltarTV and Deeplocal after earning his degree in videography and film at the Art Institute of Pittsburgh in 2012.
Over the past decade, the 31-year-old vegetarian has created videos for hundreds of bands and musicians ranging from unsigned cafe singers to Grammy winners Imagine Dragons and Snoop Dogg. He’s also filmed and edited video content for companies as disparate as National Geographic, Google and Netflix while playing lead guitar in a band.
Yet the older he got, the more Tomb wanted to do something that combined his entrepreneurial, artistic spirit with doing good. He ended up in coffee.
His is made with beans from countries such as Honduras, Costa Rica, Ethiopia and Guatemala that are not just certified organic, but also ethically sourced and certified fair trade – a designation that assures producers are getting a fair wage for their wares along with safer working conditions.
In January, Tomb and business partner Tim Gaichas launched Jordan Tomb’s coffee and tea company after two years of planning.