A street vendor sells dalgona from the Korean Netflix series Squid Game in Seoul, South Korea. One of the challenges in the show involves a piece of this confectionery. Photo: Reuters
A street vendor sells dalgona from the Korean Netflix series Squid Game in Seoul, South Korea. One of the challenges in the show involves a piece of this confectionery. Photo: Reuters

Squid Game challenge goes viral: a Singaporean cafe is the latest to take part in the ‘dalgona challenge’ made famous by Netflix series

  • The Brown Butter Cafe in Singapore is the latest business to tap the Squid Game hype and the drama of the ‘sweet and deadly’ dalgona challenge
  • An Yong-hui, the seller who provided the confection for the show, now sells more than 500 dalgonas a day, from fewer than 200 before Squid Game’s premiere

A street vendor sells dalgona from the Korean Netflix series Squid Game in Seoul, South Korea. One of the challenges in the show involves a piece of this confectionery. Photo: Reuters
A street vendor sells dalgona from the Korean Netflix series Squid Game in Seoul, South Korea. One of the challenges in the show involves a piece of this confectionery. Photo: Reuters
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