Instagramer turned cookbook author Jen Balisi with her spicy peanut noodles. Photo: Derry Ainsworth
Instagramer turned cookbook author Jen Balisi with her spicy peanut noodles. Photo: Derry Ainsworth

From Instagramer to cookbook author: how social media led three amateur cooks into publishing deals

  • Getting a book deal used to be an uphill struggle for amateurs and unknowns, but the power of social media has changed all that
  • With more than 1.5 million followers between them, Michael Zee, Jen Balisi and Joanne Lee Molinaro all have cookbooks out or about to appear

Instagramer turned cookbook author Jen Balisi with her spicy peanut noodles. Photo: Derry Ainsworth
Instagramer turned cookbook author Jen Balisi with her spicy peanut noodles. Photo: Derry Ainsworth
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