All about Eve, ‘functional recovery soda’ and wellness drink just launched, and how its creator overcame sexism and scepticism
- Amy Tsien left her job in the wellness industry to create an all-in-one ‘functional recovery soda’, energy drink, mood booster and cocktail mixer
- The caffeine-free drink blends Japanese pear, monk fruit and turmeric, sourced from initially sceptical producers in Japan, with vitamins and minerals
Planning a wedding during the coronavirus pandemic, juggling a day job in health and wellness, and playing chef and chemist in the kitchen at night – it’s what entrepreneur Amy Tsien has ploughed through over the past year.
She launched samples of her new product idea, Eve, a “functional recovery soda”, at her wedding banquet in June.
“But the batch that I made for it, I felt like the taste was too herbal. So two days before my wedding, I went to brew again,” she laughs. “I brewed to the very last minute to make sure it was right, because it just means so much to me. It’s my baby.”
Eve launched soon afterwards in its finished form, in bright yellow cans to suggest vibrancy and rejuvenation. The drink is formulated with a blend of Japanese pear, monk fruit, black pepper, turmeric and a cocktail of vitamins and minerals including C, B6 and B12, magnesium chloride and potassium chloride.
The idea for Eve was sparked during Tsien’s many work trips to Japan, where she would speak directly to producers and suppliers of the ingredients that went into health and wellness products.