A guest at a Japanese inn enjoys a cup of sake. Sales of the Japanese liquor are falling and the national tax agency has launched a contest for ideas to promote sake drinking to young people. Photo: Getty Images
A guest at a Japanese inn enjoys a cup of sake. Sales of the Japanese liquor are falling and the national tax agency has launched a contest for ideas to promote sake drinking to young people. Photo: Getty Images

‘Ridiculous’: backlash to Japan’s urging more sake drinking by young people to boost the drinks industry and economy

  • The Japanese tax agency launched ‘Sake Viva!’, a contest for ideas to promote the drinking of sake by young people, as liquor sales and liquor tax revenue fall
  • However, on social media, commenters suggested it was at odds with official advocacy of moderate drinking and that young people avoiding alcohol is a good thing

A guest at a Japanese inn enjoys a cup of sake. Sales of the Japanese liquor are falling and the national tax agency has launched a contest for ideas to promote sake drinking to young people. Photo: Getty Images
A guest at a Japanese inn enjoys a cup of sake. Sales of the Japanese liquor are falling and the national tax agency has launched a contest for ideas to promote sake drinking to young people. Photo: Getty Images
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