French-Chinese YouTuber and Instagram influencer J Lou wears a sweater featuring “Rice Monster”, the first character she created in her #RiceFam line. Photo: Courtesy of J Lou
French-Chinese YouTuber and Instagram influencer J Lou wears a sweater featuring “Rice Monster”, the first character she created in her #RiceFam line. Photo: Courtesy of J Lou

How French-Chinese influencer J Lou turned her rice obsession into a community, a business, and hope for those struggling with their identity

  • YouTube and Instagram influencer J Lou created the #RiceFam community and then a line of merchandise featuring rice-related characters based on her love of rice
  • What started as a cute project came to mean much more - ‘It’s about people like me who may not have found a suitable spot in society or fit in a specific box’

French-Chinese YouTuber and Instagram influencer J Lou wears a sweater featuring “Rice Monster”, the first character she created in her #RiceFam line. Photo: Courtesy of J Lou
French-Chinese YouTuber and Instagram influencer J Lou wears a sweater featuring “Rice Monster”, the first character she created in her #RiceFam line. Photo: Courtesy of J Lou
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