It’s Negroni Week! Hong Kong bar Mizunara the Library’s Negroni: genever, Hachi mugi shochu, Campari, Antica Formula sweet vermouth and umami bitters. Photo: Mizunara the Library
It’s Negroni Week! Hong Kong bar Mizunara the Library’s Negroni: genever, Hachi mugi shochu, Campari, Antica Formula sweet vermouth and umami bitters. Photo: Mizunara the Library

Why is the Negroni cocktail, created more than a century ago in Italy, so popular? Why not try one during Negroni Week in Hong Kong?

  • Despite its bitter edge, the classic cocktail has hit a branding sweet spot thanks to clever marketing by way of Campari’s Negroni Week
  • Created in 1919, the Negroni is one of the world’s most popular cocktails, and Hong Kong bartenders are putting new spins on the drink

It’s Negroni Week! Hong Kong bar Mizunara the Library’s Negroni: genever, Hachi mugi shochu, Campari, Antica Formula sweet vermouth and umami bitters. Photo: Mizunara the Library
It’s Negroni Week! Hong Kong bar Mizunara the Library’s Negroni: genever, Hachi mugi shochu, Campari, Antica Formula sweet vermouth and umami bitters. Photo: Mizunara the Library
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