Macallan is among one of the most popular brands being bought by a new generation of whisky loving South Koreans. Photo: Shutterstock
Macallan is among one of the most popular brands being bought by a new generation of whisky loving South Koreans. Photo: Shutterstock

‘No hangovers’: young Koreans used to beer and soju go crazy for whisky, and premium Scotch like Macallan is selling out

  • Whisky used to be seen as uncool, a ‘drink for middle-aged men’, in South Korea, but recently it’s become trendy with young drinkers
  • Millennials are buying both cheap bottles for mixing highballs, and expensive Scotch and Japanese brands like Macallan and Yamazaki; stores are quick to cash in

Macallan is among one of the most popular brands being bought by a new generation of whisky loving South Koreans. Photo: Shutterstock
Macallan is among one of the most popular brands being bought by a new generation of whisky loving South Koreans. Photo: Shutterstock
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