How Instagram helped ‘hummus guy’ pilot start his business in Hong Kong selling Middle Eastern dips while grounded during the pandemic
- Amit Sharon grew up between Hong Kong and Israel loving hummus, and started perfecting his recipe for it during Covid-19, posting his dips on social media
- His Instagram page quickly gained fans, and now The House of Hummus is a fully fledged business. The high-flying entrepreneur talks about his journey so far
When Amit Sharon meets people at dinner parties, he introduces himself not as a pilot, but as a hummus maker. “On the side, I fly planes,” he specifies.
For much of the past three years, Sharon has dedicated himself to perfecting his hummus recipe. Now he has launched The House of Hummus, a line of Middle Eastern dips and breads, in Hong Kong.
Born in Tel Aviv to Israeli parents, Sharon grew up in Hong Kong, his parents having moved there when he was 11 months old.
“Deep down inside, I’m just another confused Hong Kong third-culture kid that is from everywhere and nowhere at the same time,” he says. But that doesn’t mean his Israeli roots aren’t strong.
Cooking was also an integral part of Sharon’s life, like getting dressed in the morning, he says.