Hong Kong hosts California burger chain In-N-Out's second pop-up
Four-hour event promoted via social media drew diners to Causeway Bay restaurant to sample chain's famed sandwiches
Famed Californian burger chain In-N-Out hosts its second Hong Kong pop-up event in Barg restaurant, Causeway Bay today. The temporary restaurant opened at 11am and closed at 3pm.
Serving much but not all of the US menu, the pop-up offers a basic hamburger, a cheeseburger, a double meat burger and “the animal” – a customisable sandwich. The burgers come with soft drinks and crisps rather than fries.
The event at the Italian restaurant in Yiu Wa Street was advertised on Facebook and customers we spoke to at the event said they had found out about it via social media.
The reaction to the event, appeared muted, however, compared to the 2012 pop-up. That was also a mere four hours, and held at The Glasshouse restaurant, but attracted a large crowd.
That event, though, was announced several days beforehand and queues of Californians who had grown up with the small chain formed from 9am onwards.
Celebrity Paris Hilton was so eager to get an In-N-Out burger in 2006 that she incurred an arrest for drink driving as she sped towards an outlet.
We saw a queue of no more than 10 customers at around 12:30pm today.
While the burgers we tried took longer to arrive than at the average chain, they were also of higher quality. They didn’t live up to the hype, though, as we found the meat patties thin and dry. The onion comes raw, with no warning – in the US it’s possible to have it grilled.
The sandwiches mostly held together well, unlike recent experiences at Burger Circus and Gordon Ramsay’s Bread Street Kitchen, where in both venues a light squeeze of the buns led to large spurts of juice all down the shirt front.