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Review | Samsung Galaxy S10: best phone overall is sleek and stunning, with looks to rival Apple

  • Review covers all three models of the S10 series – the standard S10, larger S10+, and lower tier S10E
  • Top two models exude a highly premium feeling in ways that only Apple and Huawei can achieve, but camera performance could be better

Reading Time:5 minutes
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The Samsung Galaxy S10 series from 2019: S10+ (left); S10 (middle) and S10E (right). Photo: Ben Sin

In 2018, when almost every Android brand blatantly copied the iPhone X’s notch design, Samsung decided to fight the trend and stick with traditional bezels with its S9 release. It was a move that might have contributed to the South Korean tech giant’s lacklustre phone sales last year, as reviewers and consumers generally found the handset relatively boring.

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Samsung should have no such problems this year. For the 10th anniversary of its flagship S line, the company has pulled out all the stops to deliver a trio of powerful, sleek handsets that have a mostly unique identity and look from the sea of phones out there. This review covers all three models of the S10 series – the standard S10, larger S10+, and lower tier S10E.

Design and hardware

The Galaxy S10 and S10+ are clear evolutions of the S series, with the gorgeous, ultra hi-res curved displays (6.4-inch on the +, 6.1-inch on the standard S10), resulting in a visually mesmerising look, even if the screen curvatures don’t serve much practical use.

The back of all three models, with the S10+ (left) in prism white, S10 (middle) in prism black, and S10E in prism blue. Photo: Ben Sin
The back of all three models, with the S10+ (left) in prism white, S10 (middle) in prism black, and S10E in prism blue. Photo: Ben Sin
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The smaller S10E, however, resembles a notch-less iPhone X, with a flat display panel and more rounded corners. The S10E’s display resolution is also lower, at roughly 1080p. But since the screen is smaller (5.8-inches) the lower pixel count doesn’t suffer much.

This is still a Samsung OLED panel – the best in the business – and the screens on all three are sharp, vibrant and brighter than any other phone on the market.

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