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YouTube and YouTubers
LifestyleGadgets

How to make money on YouTube: find a niche, interact with your audience, collaborate with others and more tips

  • You might not make US$26 million like eight-year-old Ryan Kaji did last year, but you could pull in extra income with a successful YouTube channel
  • Barbara MacDonald, a product manager at YouTube, helps new and existing video makers grow their channels and find success. Here are her tips

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Making money on YouTube isn’t about having the fanciest camera, it’s about passion, being able to consistently generate content and interacting with your followers. Photo: Shutterstock
USA TODAY

Google recently announced that YouTube had a US$15 billion year in 2019, based on advertising sales, showing the world just how huge a business the video network has become.

Unlike Facebook and Twitter, which hold on to the lion’s share of ad revenues and don’t share with the people who upload content, Google takes a different approach in splitting YouTube ad revenues with video creators.

That means millions of people are profiting from their relationship with YouTube by making videos and pulling in either extra income or actually making a living from their YouTube revenues.

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According to American business magazine Forbes, eight-year-old Ryan Kaji from toys review channel Ryan’s World earned a cool US$26 million in 2019 from his YouTube ad revenues and sponsorship deals.
Ryan Kaji earned a cool US$26 million in 2019 from his YouTube ad revenues and sponsorship deals.
Ryan Kaji earned a cool US$26 million in 2019 from his YouTube ad revenues and sponsorship deals.
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The chances of something like that happening for you is rare, but there’s no denying that the opportunity is there.

Maybe you don’t get to tell your boss you quit and turn a new chapter by churning out videos tomorrow, but perhaps you can make a little extra income through your YouTube passion? It’s not too late to get started.

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