Samsung to unveil new mobile devices and strategy for work-from-home era
- Two Galaxy Note 20 phones, a new foldable and wearables, and more on partnerships with Spotify, Netflix, and Microsoft Xbox for users in lockdown are expected
- South Korean electronics giant usually unveils products at live shows in the West, but because of coronavirus will reveal them in a broadcast from Seoul
Samsung is preparing to unveil a slate of new mobile devices at a virtual Galaxy Unpacked event on August 5, when it will elaborate on its shifting strategy to adapt to the Covid-19 pandemic.
Traditionally staged in a Western city, the next “unpacked showcase” will be the first one hosted virtually and broadcast live from South Korea. It will feature the unveiling of this year’s Galaxy Note series, a pair of bean shaped wireless earbuds and a new smartwatch.
The combination of 5G advances and the changes in work and lifestyles due to the coronavirus have given Samsung “a true sense of urgency”, said TM Roh, the recently appointed chief of its mobile communications business. “From foldables to 5G, we have a tremendous amount in the pipeline, with some ready to be shown just around the corner.”
In setting out his vision for Samsung’s future course, Roh stressed collaboration as one of the company’s key drivers for success.
When Samsung launched its flagship Galaxy S20 phones this year, it accompanied them with a slew of partnerships, including Netflix device integration, Spotify music search added to its Bixby digital assistant and close cooperation with Microsoft’s Xbox team.