With launch of Find X3 smartphones, Oppo hopes to challenge Apple and Samsung dominance
- With US sanctions weakening Huawei, Oppo is looking to grow its brand reputation internationally with launch of the Find X3 Pro, Find X3 Neo and Find X3 Lite
- The top-of-the-range Pro includes a quad-camera system and a screen that allows the phone to capture and display up to one billion colours in a single image
Chinese smartphone brand Oppo has unveiled its latest flagship range of handsets – the Oppo Find X3 series – as it looks to establish itself as a major global player.
In the wake of US sanctions against Huawei that cut off the company’s phones from Google services, Oppo is looking to insert itself into the market as the next big challenger to Apple and Samsung.
Oppo ranked first for smartphone sales in China in January with 21 per cent of the market, according to Counterpoint Research, which also noted Huawei’s haemorrhaging sales and shrinking retail footprint. Oppo and Vivo have done the best job capturing new customers offline, while Xiaomi has seen the biggest increase online, Counterpoint said.
The company is hoping to get ahead of the race with the Find X3 Pro, Find X3 Neo and Find X3 Lite.
The top-of-the-range Pro includes a quad-camera system and a screen that Oppo says is industry-leading because it allows the phone to capture and display up to one billion colours in a single image – 10 times more than the human eye can detect – and create more detailed photos as a result.
Seeking to entice keen mobile photographers, the Find X3 Pro has matching Sony sensors for its wide- and ultrawide-angle cameras that eliminate the inconsistencies that result when users change zoom levels. With a 6.7-inch, high-resolution display and curved screen edges, the 5G-capable handset doesn’t stray far from the pack of Chinese Android rivals to Apple’s iPhone and Samsung’s Galaxy line.