Nokia 3210 relaunched: mobile phone’s 25th anniversary marked with revamped version, including Snake

The Nokia 3210 has a ‘special place in many consumers’ hearts’ as one of the bestselling phones of all time – a new version is coming out for its 25th birthday
The revamped 3210 includes a two-megapixel camera, supports 4G calling and features classic mobile game Snake, with the device priced at US$94

History

dpa

Published: 4:15pm, 9 May 2024

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One of the most popular early mobile phones – the Nokia 3210 – has been relaunched to mark the device’s 25th anniversary.

Human Mobile Devices (HMD), the maker of Nokia phones, said it had relaunched the “cultural icon” as demand for simpler devices as part of a digital detox was rising.

The revamped 3210 includes a two-megapixel camera, supports 4G calling and will still include classic mobile game Snake, HMD confirmed, with the device priced at £74.99 (US$94).

“The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox,” Lars Silberbauer, HMD’s chief marketing officer, said.

“The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.”

Mobile phone expert Ben Wood, founder of the virtual Mobile Phone Museum, said the original Nokia 3210 has a “special place in many consumers’ hearts” as one of the bestselling mobile phones of all time.

The original Nokia 3210. Photo: Getty Images

“It’s the perfect product to reimage for the modern era given its strong heritage and iconic design,” Wood said.

“The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone.

“This modern twist on a design classic in its silver jubilee year is bound to grab people’s attention.”