New and noted: Vibrant gloss in a wide range of colours

Promising mirror-bright dazzle, MAKE UP FOR EVER has come up with a range of 35 colours for their new Artist Plexi-Gloss. 

According to Dany Sanz, MAKE UP FOR EVER creator and artistic director, this new generation of gloss has been tested by make-up artists from the fashion and entertainment world and pushes the limits of colour and shine, now offered in purer colours with a translucent base. She was inspired by one of her favourite objects, a plexi glass make-up case and worked to develop a new technology of pigments with high vinyl finish that would replicate the case’s look and feel.

Using Prizmalite spherical microbeads and a high percentage of pigments, light reflects well off the lips while pigments and pearlisers bedazzle. The formulation includes a new hold-fast polymer and silica powder so that the colour is evenly distributed and purportedly lasts for up to five hours.

Making application a breeze, the new lip gloss utilises an exclusive oval-shaped superflex applicator that hugs the lips. It has a split down one side and fills with the ideal amount of gloss, while the rounded tip and edge allows for precision and control, minimising the risk of bleeding.

The gloss isn’t sticky and provided high shine to my lips when I tried it out. Offering something for everyone, the gloss provides a huge range of choice in 35 pearly or non-pearly shades. Colours are grouped into nudes, corals, pinks, reds and arty shades such as hard-to-find purples and even inky dark green and black.

MAKE UP FOR EVER recommends Nude #104, Pink #207, Coral #305 and Red #400. It launches today in its stores across Hong Kong.

MAKE UP FOR EVER Artist Plexi Gloss - HK$200/7ml

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