Five ethical beauty brands for millennials who shop with a conscience
Beauty without cruelty has long been a catchphrase in the cosmetics industry, although not all companies adhere to this. We search out some producers who go the extra mile to be fair-trade, vegan or organic
While the jury is still out on how millennials are going to run the world, there is no doubt about how their consumer behaviour is shaping the retail world. They are more concerned than their elders about the quality, ethics and provenance of everything from what they wear to what they eat to the skincare products they use.
This increase in awareness has raised the bar for many producers, not least beauty brands.
Don’t trust cosmetics companies? Go ahead and make your own in Hong Kong
Finding cosmetic companies with a conscience can be difficult. Sadly, under Chinese law, many beauty brands are required to test on animals if they want to enter the Chinese market, so cruelty-free producers face problems getting their products on the shelves, while others have to compromise their ethics in order to make money.
Here are some brands to be applauded for being vegan, cruelty-free or fair-trade and organic.
The total vegans