An estimated 39 million Yakult products are consumed around the world every day. Thirty million of those are consumed outside Japan. Photo: Shutterstock

The Yakult story: Japanese health drink that conquered world with beneficial bacteria and beaming ladies

  • Today numbering over 80,000, ‘Yakult ladies’ have played a vital role in the brand’s growth both in Japan and globally
  • Company grew from founder’s wish to fight cholera and dysentery
Topic |   Stories behind top Asian brands

TOP PICKS

An estimated 39 million Yakult products are consumed around the world every day. Thirty million of those are consumed outside Japan. Photo: Shutterstock
READ FULL ARTICLE