An estimated 39 million Yakult products are consumed around the world every day. Thirty million of those are consumed outside Japan. Photo: Shutterstock

The Yakult story: Japanese health drink that conquered world with beneficial bacteria and beaming ladies

  • Today numbering over 80,000, ‘Yakult ladies’ have played a vital role in the brand’s growth both in Japan and globally
  • Company grew from founder’s wish to fight cholera and dysentery
Topic |   Stories behind top Asian brands

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An estimated 39 million Yakult products are consumed around the world every day. Thirty million of those are consumed outside Japan. Photo: Shutterstock
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Julian Ryall

Julian Ryall

Julian Ryall never expected to still be in Japan 24 years after he first arrived, but he quickly realised its advantages over his native London. He lives in Yokohama with his wife and children and writes for publications around the world.