The packaging of Darlie toothpaste has changed over the years to reflect public opinion. Photo: Shutterstock
How Darkie, now Darlie, became East Asia’s favourite toothpaste despite its blackface branding
- Taking its branding from the image of performers such as Al Jolson, Darkie was launched in the 1930s, a time when racial discrimination was rife
- The name was changed to Darlie in 1989 to reflect public opinion in the West
The packaging of Darlie toothpaste has changed over the years to reflect public opinion. Photo: Shutterstock