The packaging of Darlie toothpaste has changed over the years to reflect public opinion. Photo: Shutterstock

How Darkie, now Darlie, became East Asia’s favourite toothpaste despite its blackface branding

  • Taking its branding from the image of performers such as Al Jolson, Darkie was launched in the 1930s, a time when racial discrimination was rife
  • The name was changed to Darlie in 1989 to reflect public opinion in the West
Topic |   Stories behind top Asian brands

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The packaging of Darlie toothpaste has changed over the years to reflect public opinion. Photo: Shutterstock
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