Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy

Why giving the right Christmas present can make you feel good – there’s a science behind it

  • Experiments show the ‘joy of giving’ has a biological basis in the brain, with altruism hard-wired in humans to give a pleasurable sensation
  • People’s happiness is greater when they spend more on others
Topic |   Health and wellness

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Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy
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