Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy
Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy
Wellness

Why giving the right Christmas present can make you feel good – there’s a science behind it

  • Experiments show the ‘joy of giving’ has a biological basis in the brain, with altruism hard-wired in humans to give a pleasurable sensation
  • People’s happiness is greater when they spend more on others

Topic |   Wellness
Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy
Scientific evidence shows that the ‘joy of giving’ has a biological basis in the brain. Photo: Alamy
READ FULL ARTICLE